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Chapter 4: Partnerships for Impact

By Robert T. Lalka

Understanding government is only one part of charting a path to impactful policymaking. A policymaker must frequently understand and engage with leaders from business, philanthropy, and civil society.

Often government can act alone to address people’s problems in meaningful ways, just as business innovation and the markets frequently can, and the same goes for philanthropy, civic dialogue, as community leadership. But increasingly, policy leaders are finding ways to bring all of these sectors together, in order to enhance the impact of their policy initiatives and to better serve and empower people.

In the pre-Internet era, power (and the ability to execute initiatives), tended to reside in centralized structures. This frequently resulted in top-down, and one-size-fits-all, policy design and implementation. It also encouraged the development of institutional silos and single-sector problem-solving. 

But we now live in a networked world. Our lives are connected by global supply chains that link anywhere to everywhere.  Whether we’re solving problems in business, government, or civil society, we will often have to work together, nimbly and effectively moving across the public, private, and civic sectors.  The good news is there’s already a plan in place for policymakers.  They can rely on existing, helpful guidance that also serves as a strategic, useful playbook.


Partnerships are a response to a world that began to move faster than the institutions that governed it.


In the early 2010’s, the U.S. Department of State developed its first-ever codified partnerships guidebook for diplomats, on which I contributed to and edited. This was certainly not the first time the State Department had taken a partnerships-focused approach.   In fact, diplomacy is often built on cross-sector partnerships.  The strength of American corporations and entrepreneurs, the generosity of our philanthropies and charities, and the hard work and genius of “ordinary” people working together – these great American qualities give us an edge around the world. The lives and values of the American people are, in that sense, the most fundamental components of the Department’s work. 

This is why, for any partnership-powered policy initiative, it makes sense to understand (and incorporate) the building blocks outlined by the State Department.  Again, these principles were finalized and distributed at the first-ever Global Chiefs of Mission Conference on February 2, 2011, but the foundations of this guidance came from expertise and initiatives by the U.S. Agency for International Development’s Global Development Alliance Office, which was launched in 2001, as well as experiences and insights that go back much further, from a long history of cross-sector efforts in American diplomacy and international development.

The following steps and definitions are informed by the original guidance, but they have evolved over the years as many have put the original principles into practice (including myself and my former colleagues in the Office of Global Partnerships, on the State Department Policy Planning Staff, and at American Embassies and Consulates around the globe).  

They are designed to help you, in whatever policymaking role you hold, to quickly and efficiently design, develop, and implement your partnerships in the most impactful ways possible. 


What is a partnership?

A partnership is a collaborative working relationship between entities in different sectors, where the goals, roles, and responsibilities are clearly defined, mutually agreed upon, and designed to deliver mutual benefit.

 

Why establish a partnership?

As a goal, a partnership should aim to align the mutual interests of the public and private sectors in order to achieve a specific goal. The path toward achieving that goal, via a partnership, should be drawn to incorporate what each partner does best. This approach will maximize the effectiveness of the resources, relationships, and experience each brings to the endeavor.


The State Department established four basic types of partnerships with specific objectives, which we have adapted for a focus on domestic policy areas:

 

Common Policy Goal

To address a shared, specific, and defined policy issue within a designated geographic area (regardless of geographic scale).

Enhanced Reputation/Visibility

To enhance the visibility of the partners on a certain issue, to clarify the purposes and motivations of partners’ activities, or to inform the public about factual information in ways that benefits them.

 

Resource Sharing

To expand or enhance a governmental entity’s ability to deliver its objective by utilizing resources available from private sector partners.

Programmatic

To enable the achievement of policy goals more effectively and efficiently reached through public-private partnership than alone.

Guiding Principles

Having first established what a partnership is, then having discussed why you might want to develop one (or more), and now having covered the basic types of partnerships, let’s address perhaps the most important question: how? 

Fortunately, there’s a roadmap we can work from. 

The White House Office of Social Innovation and Civic Participation, which served as the center of coordination for impact-related policy in the Obama Administration, developed five guiding principles for partnership development. 

I co-authored this document along with one of the other authors of this manual, Howard W. Buffett. We have adjusted these principles to apply across all levels of government, but their fundamental underpinnings remain the same.

By incorporating these principles into your partnership design, you’ll be well on your way to achieving the impactful policy outcomes you have set as your goal.

 

Do More With Less.

 

Partnerships should enhance governmental resources in a targeted manner, which is increasingly important as governments confront large budget deficits and spending constraints.

 

Build Upon Others’ Expertise

 

Partnerships should take advantage of the core competencies of external stakeholders based on their unique capabilities and skills.

 

Leverage Collective Action

 

Partnerships should bring together new coalitions of public and private actors in order to solve problems that cannot be addressed by any single organization or sector alone.

 

Improve Performance

 

Partnerships should increase efficiencies and rely on external stakeholders to improve the speed and agility of accomplishing a shared policy objective.

 

Involve a Broad Spectrum of Actors

 

Partnerships should create opportunities for individuals and small and medium-sized organizations across the nation to participate actively in solving national challenges.

 

And One Specific Best Practice (To Get Started):

Before we go any further, we should pause for a word of warning. 

There’s almost always a tendency to get excited about the possibilities of any new potential partnership. This sometimes causes a “rush forward” phenomenon, where “action” precedes “documentation.”

In other words: The parties in the partnership start running before clearly defining roles, responsibilities, and other key aspects of the partnership itself.  This can cause you to stumble (unintentionally, even unknowingly) as you propel off the starting blocks or soon thereafter.

The simplest way to avoid this, and set the partnership up successfully as you run the full marathon together, is to create a Memorandum of Understanding (MOU) or Letter of Intent (LOI) that is designed to mutually define, clarify, and reduce to written agreement:

  • A common definition of success

  • Any special administrative requirements of the partnership

  • Decision-making and conflict-resolution structure

  • Internal and external communications, as well as use of trademarked or copyrighted materials (such as logos)

  • Specific metrics to be used in measuring progress towards goals

  • Agreement extension, sunset, modification, and termination provisions

 

 

 This guidance offers you, the policymaker, with the tools and structure in your efforts to address many pressing problems of our time. These frameworks are predicated on the concept that we are often stronger together than apart, and they are built on the knowledge that common goals can be easier to achieve than uncoordinated initiatives in isolation. 

Partnerships between organizations, like any relationships, can become complicated and they often take considerable work.  But they are almost always worth it.  

We hope this guidance will be helpful, but here is perhaps the most important lesson of all: You are not alone as you endeavor to solve problems in creative and lasting ways, and to serve and empower your constituencies as well as people all across America.

As you pursue the greater good, you’ll find willing partners from all walks of life to support your endeavors.  They work at corporations, non-profits, universities, civil sector organizations, and all manner of others.  They live in big cities and small towns, and they care about their communities in both urban and rural areas, as well as America’s greatness, a global leader, and its good name around the world.  

As you seek impact through your public service, there are private citizens and public leaders, all across American and all potential partners, who are just waiting to be asked to support your efforts.

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What You Need To Know

Understanding government is only one part of charting a path to impactful policymaking. A policymaker must frequently understand and engage with leaders from business, philanthropy, and civil society. 

Partnerships are a response to a world that began to move faster than the institutions that governed it. 

 

As old, institutional barriers recede, opportunities to work together in new, impactful ways have emerged.

Public-Private-Partnerships (PPP’s) are one of the most powerful of these new tools. When used correctly, following a defined framework, PPP’s can help policymakers at all levels achieve beneficial outcomes for the communities they serve.

Fortunately, these frameworks are readily accessible. Thanks, in part, to work in the early 2010’s by the U.S. Department of State and the White House Office of Social Innovation, policymakers have a set of concise steps to guide them along the path to successful partnerships.

Basic Types of Partnerships

  • Common Policy Goal

    To address a shared, specific, and defined policy issue within a designated geographic area (regardless of geographic scale).

  • Enhanced Reputation/Visibility

    To enhance the visibility of the partners on a certain issue, to clarify the purposes and motivations of partners’ activities, or to inform the public about factual information in ways that benefits them.

  • Resource Sharing

    To expand or enhance a governmental entity’s ability to deliver its objective by utilizing resources available from private sector partners.

  • Programmatic

    To enable the achievement of policy goals more effectively and efficiently reached through public-private partnership than alone.

Guiding Principles for Effective Partnerships

  • Do More With Less

    Partnerships should enhance governmental resources in a targeted manner, which is increasingly important as governments confront large budget deficits and spending constraints.

  • Build Upon Others’ Expertise

    Partnerships should take advantage of the core competencies of external stakeholders based on their unique capabilities and skills.

  • Leverage Collective Action

    Partnerships should bring together new coalitions of public and private actors in order to solve problems that cannot be addressed by any single organization or sector alone.

  • Improve Performance

    Partnerships should increase efficiencies and rely on external stakeholders to improve the speed and agility of accomplishing a shared policy objective.

  • Involve a Broad Spectrum of Actors

    Partnerships should create opportunities for individuals and small and medium-sized organizations across the nation to participate actively in solving national challenges.

Specific Best Practice To Consider

Create a Memorandum of Understanding (MOU) or Letter of Intent (LOI) that is designed to mutually define, clarify, and reduce to written agreement:

  • A common definition of success

  • Any special administrative requirements of the partnership

  • Decision-making and conflict-resolution structure

  • Internal and external communications, as well as use of trademarked or copyrighted materials (such as logos)

  • Specific metrics to be used in measuring progress towards goals

  • Agreement extension, sunset, modification, and termination provisions